eBay’s occupied E-commerce platform Magento is closing down two of its products designed to reach small to medium-sized online retailers: Magento Go and ProStores. The company has posted notices and informational guides on both product websites, directing current customers to “Migration Center” dashboards and various FAQ’s that will help them move their businesses to other platforms.
In a related statement posted online, Mark Lavelle, SVP, Product and Strategy at eBay Enterprise explains that Magento is making this move in order to focus on Magento Enterprise Edition and Magento Community Edition which he positions as “two solutions that better support and better equip small and medium size merchants to prosper in the evolving and increasingly competitive e-Commerce landscape.”
However, Magento Community, the open source version of the Magento platform, is generally aimed at larger retailers who need more flexibility with their code. And of course, Enterprise Edition, as its name implies, is not aimed at those with smaller shops, but rather those with millions in online sales.
In the documentation shared with Magento Go site owners, the company explains that “changing market requirements” were a significant factor in its decision to close things down. Meanwhile, the newer versions of its flagship products will offer features not available in Go, it notes, including a new responsive design reference theme, and new payment options to streamline checkout.
Magento, as you may recall, saw a number layoffs earlier this year, with nearly 50 jobs cut from the e-commerce division, according to reports.
Full Post: TechChrunch